Yes, you read that right—I left eXp Realty. After years of building my business, my organization, and my brand under the eXp umbrella, I made the decision to move to REAL. This was not a decision I made lightly. eXp has been great to me over the years; it gave me opportunities, resources, and an amazing platform to grow. But as my business evolved, my goals and needs changed, too. I knew it was time to find a brokerage that aligned with where I’m headed next, both personally and professionally. And that led me to REAL Broker.

So, what led me to make this shift? Here are some of the key reasons I left eXp Realty and joined REAL Broker.

1. Marketing That Fits My Brand

When you’re operating at a high level, marketing isn’t just an add-on—it’s everything. I’ve always been big on marketing and branding, so I needed a brokerage that would support the level of presentation and style my clients expect. While eXp has incredible tools, I found that the marketing materials and presentation resources at REAL were just a better fit for my brand and the luxury clientele I serve. From the sleek, modern aesthetics to the highly customizable content, REAL’s approach to marketing aligns with my vision for my business and how I want to show up in the industry.

2. Cutting-Edge Systems

This one surprised me. I didn’t realize how far behind we were with technology and systems until I looked outside the eXp box. Times have changed since I first joined eXp, and as much as I appreciate everything the brokerage offers, I needed systems that were not only easy to use but also at the forefront of today’s technology. REAL offers a platform that feels streamlined and efficient. The tools here allow me to focus less on figuring out systems and more on what matters: growing my business and serving my clients at the highest level.

3. Financial Benefits

Let’s talk about money. Plain and simple, you make more money at REAL. I’ve always been transparent about the importance of financial growth—not just for myself but for the agents in my network. At REAL, the structure is set up so that I can earn more and keep more of what I make. The lack of monthly fees, higher revenue share payouts, and better financial incentives give agents here a distinct edge. After crunching the numbers, I saw that REAL’s model would allow me to maximize my earnings, which means I can reinvest in my business, my team, and my future.

4. User-Friendly Technology

One of the biggest frustrations I hear from agents across the board is the complexity of the tech they have to navigate. At REAL, the technology is intuitive. It’s easier to use, it streamlines workflows, and it allows agents to get things done faster. In an industry where time is money, having tech that works with you, not against you, is a game-changer. It frees me up to focus on the work that drives revenue and builds relationships rather than wrestling with cumbersome systems.

5. Collaborative Culture

Real estate can be a competitive industry, and let’s be honest, sometimes it can feel isolating. At eXp, I had the opportunity to build connections, but the culture at REAL is different. It’s collaborative. People work together instead of just working alongside each other. That shift makes a huge difference in morale, motivation, and productivity. Being surrounded by like-minded agents who genuinely support each other has renewed my enthusiasm for what I do. At REAL, there’s a sense of unity that’s refreshing, and I believe that’s going to be invaluable for the long haul.

Moving Forward

There are many more reasons I could share, but these are some of the big ones. Moving to REAL is the next step in a journey that I’m excited to continue. It aligns with where I’m headed and where I want to take my business and my brand.

I’m happy to have a more in-depth conversation with anyone who wants to hear more about my decision or what REAL has to offer. If you’re interested in exploring REAL and considering a move, feel free to book a call with me. I’d love to discuss how joining REAL could benefit your career.

But the main reason I wanted to share this with you first is to make sure you’re in the loop before you hear it anywhere else. As always, I’m here to keep it real with you—pun intended.

My Final Thoughts

Making a move like this isn’t easy, and it’s not something I take lightly. eXp has been a fantastic chapter in my career, and I’m grateful for the time I spent there. But as we grow, it’s important to make choices that align with our goals and push us to new levels. REAL is that next step for me.

I’m excited to see what the future holds, and I invite you to come along for the ride. If you’re ready to join me at REAL and take your career to the next level, click here to get started.

This move isn’t just about me—it’s about bringing my network, my partners, and my clients along on this new journey. Here’s to growth, opportunity, and the next chapter.